Arjun Portfolio

Peacock is an American streaming service owned by NBCUniversal, offering a diverse range of content.

Designed dynamic, metadata-driven features to enrich Peacock’s sports streaming experience, delivering tailored content that resonated with both casual viewers and hardcore fans. Additionally, developed innovative NBA content strategies aimed at engaging younger audiences and increasing their viewing frequency ahead of the upcoming season.

COZY

Messaging & Research
Ongoing

Cozy is a DeFi platform offering risk-protected yield opportunities through automated, diversified coverage.

Work included developing content strategies to reach target audiences, creating prototypes for user testing with various hypotheses, and conducting a brand exercise to shape their sub-brand identity

PROXIMITY MEDIA

Website Design
Ongoing

Proximity Media is a multimedia company co-founded by filmmaker Ryan Coogler, best known for directing Black Panther. The company focuses on producing content across various platforms, including film, television, music, and podcasts.

Worked on proximity media’s website redesign by creating and refining design concepts.

EVERYTHING MOTION

MOTION ARCHIVES
Motion Graphics
Ongoing

This is an ongoing collection of my motion work.

Apple Think Different (Work in Progress)

POLAROID VINYLS

Branding/Identity
December 2023

The Project handout was to choose a brand and create an identity for the sub-brand. Envisioning a world where Polaroid would collaborate with multiple artists to re-engine and re-release vinyl for an enhanced experience with imperfections to evoke life and nostalgia.

Letterheads, Business Cards, ID cards

Print & Digital Advertisements

Vinyl System

Packaging for Shipping (Local, International and Special)

NYFF REVIVALS

Branding
October 2021

The objective was to choose a historical manifesto and explore the use of Typography, grid, Hierarchy, colour, shape, and scale to design a poster. The text I chose dives into a 1995 film movement called ‘Dogme 95’ coined by two Danish filmmakers, in the exploration of alternative filmmaking styles.

The Manifesto has ten rules, which made me come up with graphic design alternatives (Dogme Type 21) that defined my process and creative decisions.

Schedule Brochure

Print & Digital Ads

Merch

GEO!D

Editorial/Branding
August 2023

The objective was to create the design language for a periodical with the provided content. Considering the target audiences (climate enthusiasts and expressive individuals/rebels), the project was centred around the idea of using and communicating through an expressive medium.

Thus, disintegration became the core, and the design choices and decisions were centred around the same.

Printed using water soluble papers, the publication questions the tangibility of prints as it’s designed to fall apart. Not only does it physically disintegrates, but contextually falls apart as well.

Cover Concepts

Design

NFT’s

Exclusive freebies with the Print

Limited Edition